HOW TO USE YOUR BRAND STORY STAND OUT AUTHENTICALLY

When it comes to standing out and getting name recognition, it has been a bit difficult for most
freelancers and small business owners to share stories about themselves.
If talking about yourself is challenging, even when you know that storytelling is a powerful marketing tool,
this article is especially for you. Most business owners don’t get personal enough because they’re trying to be professional.
But what happens when you don’t get personal enough is that you fade into the noise and people forget about you.

So what should you do instead? Tell stories. Stories are sticky.
Stories engage us in ways that data, statistics, and generic information don’t.
Since stories are sticky, then you have to be eager to share your
brand story, the Struggle, the New Direction, the Turning Point, the Realization, the Connection, and your Brand Story Recap & Challenge