HOW TO STRUCTURE AN EFFECTIVE CASE STUDY FOR YOUR WEB DESIGN PROFILE

Case studies are a great way to get new clients, but they’re only effective if potential
clients actually read them and then decide to work with you. This will happen by telling a comparing story using
case structures like Transformations, Design decisions, and Final results.
When someone comes to your portfolio — perhaps, after scrolling through your about page and checking out your packages —
these are the three questions that they’re asking:

**. Are you the kind of person I want to support and work with?
** What is your design style?
** Will you understand my business and what I want?

**Are you the kind of person I want to support and work with?
Clients who care about relationships — who think of each person they work with
as a whole, multilayered individual — these clients want to know what kind of a person you are. They want to work with and support web
designers whose values are aligned with theirs.

**What is your design style?
What do your other websites look like? Clients want to know that when they
work with you, they’ll get a website that they like.
They want a website that makes them look good in front of peers and clients.

**Will you understand my business and what I want?
Every business is different. And every business owner believes that their problems are unique.
Your clients are looking for assurance that
you’re capable of understanding them, and what they want.